Executive Anthropology: The Book

For the better part of 40 years, anthropologists of various stripes have been working with businesses in a variety of ways.

However, for the most part, anthropology’s contributions have been in the realm of research (particularly ethnographic, CX, and UX research). In the book I suggest that anthropology also has contributions to make to executive-level decision making in the C-suite and the boardroom.

The book is designed as a mini-textbook where I tackle a range of conventional topics: Culture, Risk Management, Strategy, Innovation, Developing People, Organizational Learning (and AI), Fieldwork (vs. Meetings), Sustainability.

The goal of the book is to introduce an anthropological mindset to leaders to help up their innovation games and be better leaders. The book is available on Amazon now.